The NCC is currently targeting the preservation of 278 acres (113 hectares) of land, adding it to land already protected by the organization.
It hopes raise a total of $215,000, thinking the goal can be reached by the end of this year. ExxonMobil has now provided $33,500 for the cause.
"Supporting the acquisition of the land near Salmonier River is consistent with our corporate environmental mandate to Protect Tomorrow. Today," said Alex Guiscardo, president of ExxonMobil Canada Properties.
"By protecting the forest and wetland surrounding the Salmonier River, the Nature Conservancy of Canada is preserving our natural environment. We support the efforts of the Nature Conservancy of Canada in making this significant purchase on the Avalon Peninsula."
Along with other corporate and individual contributions to the project, $40,000 is left to be fundraised.
The money will cover the cost of acquiring two properties near the Town of Mount Carmel-Mitchells Brook-St. Catherines, approximately 75 kilometres from the City of St. John’s.
“(ExxonMobil’s) contribution stresses the importance of our work, both in the area and across Canada,” said Megan Lafferty, NCC’s program director in Newfoundland and Labrador. “I hope this will encourage other companies, organizations and individuals to support our project, because all donations help us to reach our goal.”
The goal of the Salmonier River Conservation Project is to protect an area that includes boreal forest, rich with balsam fir and yellow birch, freshwater wetlands, a section of salmon river, all neighbouring on the Avalon Wilderness Reserve.